I’m Tom Caklos, an E-mail Marketing Specialist for E-commerce Brands
$210,400 in e-mail revenue generated in one year for a single e-commerce brand - through campaigns and automated flows.
10 Years Designing for Conversion. Now I Apply It to E-mail.
I spent 10 years freelancing as a web designer, working with studios like GLIDE Design (Austin, TX), always chasing the same goal: getting people to act, not just admire the page. E-mail turned out to be where that instinct paid off most directly - in-house at an e-commerce brand, one automated sequence I built became a channel generating $210,400 in revenue in one year.
That 10% lift in total revenue was real enough to fund three additional warehouse hires - the kind of direct, provable impact I rarely saw in design work. That’s why e-mail marketing became my focus: the results are never in question.